TikTok is a social media platform focused on short-form video content. Users can create, share, and discover videos ranging from a few seconds to several minutes in length. The platform emphasizes creativity, entertainment, and community engagement through features like music integration, filters, effects, and duets.
It serves as a space for diverse content including comedy, dance, education, lifestyle, and trends, catering primarily to a younger demographic but with broad global appeal. The business model includes advertising, in-app purchases, and partnerships, positioning TikTok as a major player in digital media and social networking.