Bitly is a digital connections platform that provides URL shortening, QR code generation, and landing page creation services. The platform helps businesses build stronger digital connections by making links more manageable and trackable. Bitly's core offerings include shortening long URLs into compact links, creating customizable QR codes that can direct users to various destinations, and developing mobile-optimized landing pages quickly.
The company serves a wide range of industries including retail, consumer packaged goods, hospitality, media and entertainment, technology, healthcare, insurance, financial services, professional services, and education. Bitly emphasizes analytics and tracking capabilities, allowing users to monitor link clicks and QR code scans.
The platform integrates with over 800 applications and handles billions of connections monthly. Bitly offers a free plan with limited features and paid upgrade options for more advanced capabilities.