TikTok is a social media platform focused on short-form video content. Users can create, share, and discover videos ranging from a few seconds to several minutes in length. The platform emphasizes creativity, entertainment, and community engagement through features like music integration, filters, effects, and interactive tools.
It serves as a space for individuals, creators, and businesses to express themselves, build audiences, and participate in viral trends. The app's algorithm personalizes content feeds based on user preferences, making it highly engaging and addictive for a diverse global user base.