Linktree is a digital tool that provides users with a single link to consolidate and share multiple online resources across various social media platforms and websites. Founded in 2016, it pioneered the link-in-bio category, allowing individuals and businesses to connect all their content, products, and social profiles in one accessible location.
The platform enables customization to match brand identity, offers analytics to track engagement and conversions, and supports monetization through product sales and affiliate links. With over 70 million users, including creators, influencers, small businesses, and celebrities, Linktree simplifies online presence management by eliminating the need to frequently update individual bio links on different platforms.
It also provides QR code functionality to drive offline traffic to online content. The service operates on a freemium model with a Pro tier offering advanced features.