White Rose Dry Cleaners is a premier garment care company founded in 1952 in Nairobi, Kenya, by Habib Keshavjee. The company originated when Keshavjee, after an incident where an air hostess spilled food on his suit, discovered that no dry cleaners in Kenya offered same-day service and all used outdated equipment.
He imported state-of-the-art machinery from Baker Perkins, a British company, and established White Rose with the motto 'Your Clothes' Best Friend.' Today, it is the largest dry cleaning company in East and Central Africa, operating a network of over 50 branches, including processing units, collection points, and franchises across major cities in Kenya and Uganda.
The company emphasizes world-class garment care, offering dry cleaning and laundry services with superior cleaning technologies that are effective and safe for all types of outfits. It provides convenient pickup and delivery services, allowing customers to schedule collections at their preferred locations.
White Rose has served thousands of customers over its decades of operation, focusing on quality, sustainability through franchising partnerships, and generational customer loyalty. The business also engages in institutional cleaning and offers franchise opportunities.