White Rose Dry Cleaners is a premier garment care company founded in 1952 in Nairobi, Kenya, by Habib Keshavjee. The company originated when Keshavjee, after an incident where an air hostess spilled food on his suit, discovered that no local dry cleaners offered same-day service and all used outdated equipment.
He imported state-of-the-art machinery from British company Baker Perkins and established White Rose with the motto "Your Clothes' Best Friend." Today, it is the largest dry cleaning company in East and Central Africa, operating a network of over 50 branches, including processing units, collection points, and franchises across major cities in Kenya and Uganda.
The company emphasizes world-class garment care through superior cleaning technologies that are effective and safe for all types of outfits. Services include dry cleaning, laundry, and collection and delivery options for customer convenience. White Rose also offers institutional cleaning and franchise opportunities, partnering with individuals to expand its reach.
The business prides itself on a heritage of excellence, sustainable growth, and high-quality service that has retained customers for generations. It highlights milestones such as celebrating years of expert fabric care since 1952, serving thousands of happy customers, and employing numerous professional workers.