White Rose Dry Cleaners is a premier garment care company founded in 1952 in Nairobi, Kenya, by Habib Keshavjee. The company originated when Keshavjee, after an airline incident where his suit was soiled, discovered a lack of same-day dry-cleaning services in Kenya and identified outdated equipment in the industry.
He imported state-of-the-art machinery from Baker Perkins, a British company, and established White Rose with the motto 'Your Clothes' Best Friend.' Today, it is recognized as the largest dry-cleaning company in East and Central Africa, operating a network of over 50 branches, including processing units, collection points, and franchises across major cities in Kenya and Uganda.
The company emphasizes world-class garment care, offering dry cleaning and laundry services with a focus on quality, sustainability, and customer satisfaction. It leverages superior cleaning technologies for effective and safe solutions, catering to both individual and institutional clients.
White Rose also provides collection and delivery services for convenience, allowing customers to schedule pickups. The company has served thousands of customers over decades, with a team of professional employees, and promotes a heritage of excellence in fabric care.