White Rose Dry Cleaners is a premier garment care company founded in 1952 in Nairobi, Kenya, by Habib Keshavjee. The company originated when Keshavjee, after an incident where an air hostess spilled food on his suit, discovered that no dry cleaners in Kenya offered same-day service and all used outdated equipment.
He imported state-of-the-art machinery from British company Baker Perkins and established White Rose with the motto 'Your Clothes' Best Friend.' Today, it is the largest dry cleaning company in East and Central Africa, operating a network of over 50 branches including processing units, collection points, and franchises across major cities in Kenya and Uganda.
The company emphasizes world-class garment care through superior cleaning technologies that are effective and safe for all types of outfits. Services include dry cleaning, laundry, duvet cleaning, and institutional cleaning, with options for collection and delivery via a pickup request system.
White Rose highlights its heritage of excellence, sustainable business growth through franchising, and a commitment to quality that has retained customers for generations. The company reports serving thousands of satisfied customers and employs numerous professional workers.