TikTok is a social media platform focused on short-form video content. Users can create, share, and discover videos ranging from a few seconds to several minutes in length. The platform emphasizes creativity, entertainment, and community engagement through features like music integration, filters, effects, and interactive tools.
It serves as a space for individuals to express themselves, showcase talents, follow trends, and connect with a global audience. The business model includes advertising, in-app purchases, and partnerships, catering primarily to a younger demographic but expanding to diverse age groups.
Its mission centers on inspiring creativity and bringing joy through everyday content.