White Rose is a dry cleaning and laundry service company founded in 1952 in Nairobi, Kenya, by Habib Keshavjee. The company originated when Keshavjee, after an incident where an air hostess spilled food on his suit, discovered a lack of same-day dry cleaning services in Kenya and identified outdated equipment and inefficient processes in the industry.
He imported state-of-the-art machinery from Baker Perkins, a British company, and established White Rose Dry Cleaners and Dyers with the motto 'Your Clothes’ Best Friend.' Today, White Rose is recognized as Kenya's premier dry cleaner and the largest company of its kind in East and Central Africa.
It operates a network of over 50 branches, including processing units, collection points, and franchises, across major cities in Kenya and Uganda. The company emphasizes quality, sustainable business growth through franchising, and uses superior cleaning technologies for effective and safe garment care.
Services include dry cleaning, laundry, institutional cleaning, and collection and delivery options. White Rose has served customers for generations, with thousands of happy clients and professional employees dedicated to fabric care.