white Rose Drycleaners ltd & Laundry kitale

White Rose is a dry cleaning and laundry service company founded in 1952 in Nairobi, Kenya, by Habib Keshavjee. The company originated when Keshavjee, after an incident on a plane where his suit was soiled, discovered a lack of same-day dry cleaning services in Kenya and identified outdated equipment and inefficient processes in the industry.

He imported state-of-the-art machinery from Baker Perkins, a British company, and established White Rose Dry Cleaners and Dyers with the motto 'Your Clothes’ Best Friend.' Today, it is recognized as Kenya's premier dry cleaner and the largest company of its kind in East and Central Africa, operating a network of over 50 branches, including processing units, collection points, and franchises across major cities in Kenya and Uganda.

The company emphasizes heritage, excellence, and world-class garment care, offering services such as dry cleaning, laundry, institutional cleaning, and collection and delivery options. It promotes sustainable business growth through franchising and highlights superior cleaning technologies that are effective and safe for valued outfits.

White Rose serves both residential and institutional clients, with a focus on quality that has retained customers for generations. The company also provides promotional discounts, such as up to 25% off for first-time laundry services, and utilizes a pickup and delivery system for convenience.