White Rose Drycleaners & Laundry Ltd., Shell Petrol Station, Kiambu Rd., Kiambu

White Rose is a dry cleaning and laundry service company founded in 1952 in Nairobi, Kenya, by Habib Keshavjee. The company originated when Keshavjee, after an incident where an air hostess spilled food on his suit, discovered that no local dry cleaners offered same-day service and used outdated equipment.

He imported state-of-the-art machinery from Baker Perkins, a British company, and established White Rose Dry Cleaners and Dyers with the motto 'Your Clothes’ Best Friend.' Today, White Rose is recognized as Kenya's premier dry cleaner and the largest company of its kind in East and Central Africa.

It operates a network of over 50 branches, including processing units, collection points, and franchises across major cities in Kenya and Uganda. The company emphasizes world-class garment care, utilizing superior cleaning technologies that are effective and safe for all types of outfits.

Services include dry cleaning, laundry, and a pickup and delivery option for convenience. White Rose also offers franchise opportunities and institutional cleaning services. The company prides itself on a heritage of excellence, sustainable business growth, and customer satisfaction, with claims of thousands of happy customers and professional employees.

It promotes discounts for first-time laundry services and engages with customers through testimonials and WhatsApp communication.