White Rose Dry Cleaners is a premier dry cleaning and laundry service company founded in 1952 in Nairobi, Kenya. The company originated when founder Habib Keshavjee identified a market gap for same-day dry cleaning services after an incident on a flight.
He imported state-of-the-art machinery from British company Baker Perkins and established the business with the motto 'Your Clothes' Best Friend.' Today, White Rose is recognized as the largest dry cleaning company in East and Central Africa, operating a network of over 50 branches including processing units, collection points, and franchises across major cities in Kenya and Uganda.
The company emphasizes heritage, quality, and customer satisfaction, with services including dry cleaning, laundry, institutional cleaning, and collection/delivery options. They utilize advanced cleaning technologies described as effective and safe for various garments.
White Rose also offers franchise opportunities for business expansion and has served generations of customers, celebrating decades of expert fabric care.