Samsung Thailand is the official Thai branch of the global electronics and technology company Samsung. The website serves as a digital storefront and information hub for consumers in Thailand, showcasing the company's latest products and innovations. The core business revolves around selling a wide range of consumer electronics and home appliances, prominently featuring smartphones, smart TVs, and AI-powered home devices.
Key product lines highlighted include the Galaxy series of smartphones and tablets, Samsung AI TVs, and the Bespoke AI line of home appliances such as refrigerators, washing machines, and air conditioners. The brand emphasizes integration with its SmartThings ecosystem and the use of artificial intelligence (AI) across its product portfolio to enhance user experience, positioning itself as a companion to 'AI Living'.
The website facilitates direct purchases and provides product information, specifications, and promotional details for the Thai market.